Zindagi, in Urdu means “life” . Their handcrafted Chitral hats are embroidered with Urdu proverbs that align with your lifestyle. Honoring culture with love, compassion, and positivity using pattern and texture. Artisans who create the materials for our collections are paid a living wage for their incredible skill and talent. Zindagi Apparel has been collaborating with Pakistani craftsmen for over a year year. All products are handcrafted in Chitral, Pakistan, and Lahore, Pakistan.